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Earth, Wind & Fire’s ‘September’ Promotion Pays Off in Streaming

  • Song continues to sell, 43 years after its first release
  • Pop-funk group touts the party anthem on social media

People did remember Earth, Wind & Fire’s hit “September” on the 21st night of this month.

For the fourth year in a row, the nearly six-decade-old pop-funk band registered a spike in streams and sales on the day it sang about in its 1978 hit. The song reached an all-time high daily number of streams this Sept. 21 after being played almost 1.5 million times across audio and video platforms, according to results from the research firm MRC Data. That’s more than four times the listeners it had the day before, when it was streamed 352,000 times.