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Walmart to Highlight Healthy, Sustainable Products With ‘Better’ Tags

A Walmart Store Ahead Of Earnings Figures
Photographer: David Paul Morris/Bloomberg

Walmart Inc. will spotlight particularly healthy or sustainable products with a new “Built for Better” tag on its website, an attempt to entice shoppers who want to vote for better nutrition and environmental stewardship with their wallets.

The initiative will start with almost 2,000 items, the world’s biggest retailer said Tuesday, and the number is set to grow. The goods will be grouped into two areas, those considered better for the customer’s health and those deemed good for the planet.