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Wealth
The Big Take

Wall Street Influencers Are Making $500,000, Topping Even Bankers

Finance firms have long struggled to reach young and new customers — until now. 

Austin Hankwitz shares videos on social media platforms to a new generation of investors.  

Austin Hankwitz shares videos on social media platforms to a new generation of investors.  

Photographer: Brett Carlsen/Bloomberg

At first no one could explain why business was picking up at Betterment, a robo adviser aimed at newbie investors. There were about 10,000 signups in one day. 

Then came the answer: A 25-year-old TikToker from Tennessee was posting videos describing how to retire a millionaire by using the platform.