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Maersk Buys Fashion Logistics Startup to Leverage Its Technology

A.P. Moller-Maersk A/S has agreed to buy a Portuguese startup specializing in logistics for the fashion industry and plans to use its technology more widely.

The world’s largest container shipping line will take over HUUB, a company that provides a digital platform for customers to manage logistics, such as inventory, fulfillment and delivery, according to a statement on Wednesday. The Copenhagen-based firm didn’t disclose the price.