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Comcast Faces $2 Billion U.S. Battle for Premier League Rights

  • English soccer league seen opening to bids instead of renewal
  • The price tag for a multiyear deal could reach $2 billion
An English Premier League match between Everton and Burnley at Goodison Park in Liverpool, England on Sept. 13.
An English Premier League match between Everton and Burnley at Goodison Park in Liverpool, England on Sept. 13.Photographer: Oli Scarff/AFP/Getty Images

Having secured the rights to the Olympics and the National Football League well into the next decade, Comcast Corp. is now turning its attention to another major sports franchise: the English Premier League.

Comcast’s current deal with soccer’s EPL expires at the end of the 2021-2022 season, and the bidding for the next contract is about to begin. The league’s clubs will meet next week, with media rights in the U.S. on the agenda, and are expected to seek bids instead of preemptively renewing with Comcast, according to a person familiar with their plans.