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Amazon, Deliveroo Partner to Offer Prime Members Free Delivery

A food delivery courier for Deliveroo in London.
A food delivery courier for Deliveroo in London.Photographer: Hollie Adams/Bloomberg

Amazon.com Inc. is offering its Prime members in the U.K. and Ireland access to Deliveroo Plus for one year, deepening its tieup with the British company beyond its financial investment.

Prime customers will get free delivery on food orders over 25 pounds ($35), the companies said in a statement Wednesday. Deliveroo, headquartered in London, says the arrangement will help it attract new customers and deepen the loyalty of existing users.