Deals
Intuit to Acquire Email Marketer Mailchimp for $12 Billion
- Cash-and-stock transaction would be Intuit’s largest-ever deal
- Agreement would unite two small-business software providers
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Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.
The deal, announced in a statement Monday that confirmed an earlier Bloomberg News report, will bolster Intuit’s offerings for businesses looking for ways to reach and serve customers online. Intuit has offered QuickBooks accounting software to clients for decades, supplementing it with services such as Credit Karma, which it acquired last year.