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Audi’s Electric Concept Heralds Fresh Bid to Counter Tesla

  • In autonomous mode, steering wheel and pedals tuck away
  • Brand targets 3 million sales in 2030, up to 11% profit margin
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Audi offered a first glimpse of a full-size electric sedan that will be key to narrowing a technology gap with Tesla Inc. and boosting profits by the end of the decade.

The Grandsphere design concept is the precursor to a sedan slated for production in 2025 that will boast an all-new software stack capable of taking over the task of driving from humans under certain conditions. In autonomous mode, the steering wheel and pedals tuck away and free up more interior space.