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Jessica Simpson to Buy Her Name From Bankruptcy for $65 Million

  • Bankrupt owner of Simpson’s fashion brand says they have deal
  • Sequential Brands, backed by KKR, Apollo, liquidating assets
Jessica Simpson
Jessica SimpsonPhotographer: Amy Sussman/Getty Images

Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday.

Sequential Brands Group Inc., which owns the rights to the Jessica Simpson fashion collection, filed bankruptcy Tuesday with plans to hold an auction for its aging brands.