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Playtika to Acquire Home-Design App Maker in $400 Million Deal

  • Finland’s Reworks marks the company’s biggest purchase to date
  • Mobile gamemaker still has $1.4 billion more for acquisitions


Source: Redecor

Playtika Holding Corp. is spending at least $400 million to acquire the maker of a home-decorating game, representing a diversification for a company that’s best known for its free-to-play casino titles.

The maker of games such as Bingo Blitz and Slotomania is buying 80% of Finland’s Reworks Oy for $400 million in cash, Playtika said Tuesday. The company can acquire the balance for as much as $200 million more in 2023, if earnings meet an agreed-upon target. If not, Playtika can buy the remaining ownership interest for $1.