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Wynn Taps Shaq, Ben Affleck in $100 Million Push for Sports-Bet App

  • NFL to name newest preferred partners for football wagering
  • Casino operators spending big this year in online catch up
Ben Affleck
Ben AffleckPhotographer: Jean-Baptiste Lacroix/AFP/Getty Images

Wynn Resorts Ltd. will spend more than $100 million this football season marketing its new sports-betting app, showing how seriously casino operators are now taking the fast-growing business of online wagering.

The company on Monday debuted a new TV ad directed by and starring actor Ben Affleck and basketball Hall of Famer Shaquille O’Neal, a brand ambassador for the company’s app, WynnBet.