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Nobull Signs NFL’s Mac Jones in Push for Off-Field Shoe Deals

  • Brand with CrossFit fans doesn’t outfit pros for competition
  • Footwear and apparel maker aims to enlist more celebrities
Then-Alabama quarterback Mac Jones during the SEC championship game in Dec.

Then-Alabama quarterback Mac Jones during the SEC championship game in Dec.

Photographer: Kevin C. Cox/Getty Images

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Nobull, a footwear and apparel label that’s become a favorite among CrossFit athletes, is quietly building out a roster of endorsers across professional sports, even if its shoes never appear in competition on the football field or running track.

Its latest signing is NFL quarterback Mac Jones, whom the New England Patriots took in the first round of this year’s draft out of the University of Alabama. In a multiyear deal set to be announced Monday, Jones will endorse Nobull’s clothing and shoes and appear in commercials for the brand.