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Alibaba-Backed Indie Game Store Aims to Vie With Google

  • Download service seeks to match global user base with China’s
  • Revenue at owner XD dropped 4.3% in 2021’s first half
Employees work at XD Inc.'s Tap Tap office in Shanghai, China.

Employees work at XD Inc.'s Tap Tap office in Shanghai, China.

Photographer: Qilai Shen/Bloomberg
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China’s biggest indie game distributor, XD Inc., aims to introduce its novel zero-commission app store model to global users as revenue at home declines.

The creator of TapTap -- a mobile game store that charges no fees on purchases made within games -- is seeking to chalk up as many global users as it has domestically by the year-end, hoping to draw overseas players with hits like Genshin Impact and the self-made cartoon battle royale shooter Sausage Man.