Hyperdrive
Ford’s Tiny Maverick Truck Has Attracted 100,000 Reservations
- Top markets for potential buyers include L.A., San Francisco
- Hybrid compact pickup marks a new starter model in lineup
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Ford Motor Co.’s new tiny truck, the Maverick, is generating lots of early interest, with reservations for the hybrid pickup topping 100,000 and demand coming from California markets that typically favor imports.
The reservations are nonbinding and don’t require a deposit, but Ford is confident they’ll convert into orders as they did with a similar system set up to build interest for the electric Mustang Mach-E and revived Bronco SUV.