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Chipotle Tests Faux Chorizo, Shunning Beyond, Impossible

  • Plant-based meat to be made in-house using pea protein
  • Marketing chief calls other plant-based food ‘too processed’
Updated on

Chipotle Mexican Grill Inc. is introducing a new plant-based chorizo that’s made in-house, bypassing faux-meat giants such as Beyond Meat Inc. and Impossible Foods.

The sausage alternative created by Chipotle’s culinary team is made with pea protein -- a common ingredient in meat substitutes -- as well as water, olive oil and spices including paprika and cumin. While Beyond Meat and Impossible have become frequent collaborators with restaurant chains, Chipotle said it wasn’t interested because some other plant-based foods contain too many unhealthy additives.