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Kids Jump on the Retail Investing Bandwagon, $5 at a Time

Parents are using fractional trading to teach children about the stock market, and patience.

Financial planner Mac Gardner reads his book, “The Four Money Bears,” to children at an elementary school in Tampa, Florida, in November 2018.

Financial planner Mac Gardner reads his book, “The Four Money Bears,” to children at an elementary school in Tampa, Florida, in November 2018.

Source: Courtesy of Mac Gardner

One afternoon during a playdate, a friend asked Emmanuel Rodriguez why he didn’t yet have a Nintendo gaming console. The 7-year-old shrugged off the question, countering that he owned something better: a piece of the company itself.

His friend stared in disbelief, but it’s true. The boy holds about $178 in Nintendo shares as part of his parents’ plan to teach him how to be smart with his pocket money, said Emmanuel’s father, Sebastian Rodriguez.