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Big Data Turns Pig’s Blood and Century Eggs Into Hot Pizza Toppings

  • Pizza Hut Taiwan scraped social media for trending ingredients
  • Unconventional toppings snapped up amid lockdown demand
Cilantro century egg pig’s blood cake pizza.
Cilantro century egg pig’s blood cake pizza.Source: Pizza Hut Taiwan

Big data is helping create your pizza -- at least in Taiwan, where the latest nontraditional topping features a mash of pig’s blood cake and century eggs.

As demand for western fast food boomed during Taiwan’s recent Covid-19 lockdown, Pizza Hut Holdings LLC scraped social media posts for the most talked about foods, and created word clouds of potential new ingredients.