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Clorox CEO Stands By Bet on Cleaning Boom Despite Sales Drop
- Sales in June quarter tumbled, but Rendle still sees demand
- ‘We’re pretty confident that consumer behavior has changed’
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Clorox Co. Chief Executive Officer Linda Rendle is standing firm in her bet on the longevity of consumer demand for the company’s disinfectants, despite investor concerns that the pandemic-driven hygiene boom is gone.
“We knew it was going to moderate, it just moderated faster,” Rendle said in an interview late Tuesday, speaking of demand for wipes. “But it hasn’t dipped below any level that we have expected. Predicting a pandemic is like predicting the wind.”