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Robinhood Ditches IPO Traditions Again in a Roadshow Open to All

  • CEO Tenev says company is interested in offering Roth IRAs
  • Robinhood’s shares are said to start trading on July 29
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Photographer: Tiffany Hagler-Geard/Bloomberg

Robinhood Markets Inc. reshaped how small-time traders buy and sell stocks. Now it’s trying to entice them to invest in companies going public -- including its own shares.

The company that popularized free trading made its case to investors of all kinds in a live-streamed presentation on Saturday. Although this type of event, called a roadshow, is typically limited to hedge funds and other institutions ahead of an initial public offering, Robinhood took the unusual step of making its presentation available for anyone to watch.