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GM Sues Ford in Fight Over Branding of Self-Driving Cars

GM's Cruise Reveals First Vehicle Made To Run Without Driver
Photographer: David Paul Morris/Bloomberg
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General Motors Co. is suing its competitor Ford Motor Co. for violating a trademarked driver-assist technology that’s used for hands-free features, according to a lawsuit.

The automaker’s taking action to protect the Cruise and Super-Cruise brands after Ford in April renamed its Co-Pilot360 automated driving system as Blue Cruise, GM said in court documents filed Friday. Talks to resolve the issue had been unsuccessful, the firm said.