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AMC Stock Cult Tries to Raise Capital in Decidedly Apish Fashion

  • The pump game takes to the skies, literally, on GoFundMe
  • Strategies include banner planes, ape suits, bananas
AMC Theaters Said to Mull Bankruptcy After Moviegoers Stay Home
Photographer: Amir Hamja/Bloomberg

They say the only people who got rich in the 1849 gold rush were the merchants who sold shovels to would-be prospectors. In the 2021 gold rush for meme stocks, it may end up being the pilots of planes that tow banners who make the real money.

Airborne messages pumping shares of AMC Entertainment Holdings Inc. -- similar to the banner planes that alert parched Jersey Shore tourists to where they can find a $2 Corona Light -- have become a top tool of choice for the retail army that is marching in formation for this cult stock. Pilots don’t come cheap, so the self-described “apes” of the AMC message boards are looking for handouts to help the effort: $4,250 for a flight over Canada; $550 to hoist “AMC TO THE MOON HODL” above North Carolina; $3,000 to fly a similar message above Wall Street; 5,000 pounds so that the British Parliament gets the word. And so on.