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A Meme-Stock-Recommending Cleric Moves Indonesia’s Market

In the world’s most populous Muslim country, traders keep an eye on Yusuf Mansur’s Instagram.

Fithriyah started investing only this year and follows Mansur’s Instagram account.

Fithriyah started investing only this year and follows Mansur’s Instagram account.

Photographer: Rony Zakaria for Bloomberg Businessweek

If you’re looking to invest in Indonesia, you can read about the local economy, analyze companies from the bottom up, or maybe call a broker for ideas. Or you could just check out the latest social media post from one of the country’s most popular clerics.

Jam’an Nurchotib Mansur isn’t your run-of-the-mill ustadz, or Muslim teacher. As a young man, he spent some time in jail. Today, at 45, he runs an asset management business on the side, and led a deal to invest in a local bank. When he’s not preaching, he posts stock picks to his social media accounts, where 13 million followers tune in for inspiration.