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Nintendo Switch’s Big Price Hike Takes Gamers Into New Territory

  • Price bump expected to improve company’s profit margins
  • Original, four-year-old Switch has shown no signs of slowing
The new Nintendo Switch with an OLED screen.
The new Nintendo Switch with an OLED screen.Source: Nintendo Co.

Nintendo Co.’s decision to increase the price of its Switch console with an updated model set for October will test new waters for console makers, who have traditionally sought to juice sales by slashing prices instead of raising them.

The coronavirus outbreak reconfigured expectations across the gaming industry, with companies like Nintendo, Sony Group Corp. and Microsoft Corp. all struggling to satisfy runaway demand from players seeking entertainment and escape. The two Japanese gaming giants reported record profits, downloads and subscriber numbers over the past year.