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NFL’s Saquon Barkley Joins LVMH-Backed Firm in X2 Energy Drink Funding

  • Giants star joins roster of athletes backing the product
  • Beverage company’s CEO sees expansion into grocery stores
Saquon Barkley
Saquon BarkleyPhotographer: Roy Rochlin/Getty Images

NFL star Saquon Barkley is investing in X2 Performance, an energy drink brand looking to expand into U.S. grocery stores.

Barkley is joining the late-stage funding round along with L Catterton, a private equity firm backed by LVMH and the family of its chairman, Bernard Arnault. The round will total about $16 million, including new funding and debt, with details set to be announced Wednesday. X2 had previously raised almost $29 million, according to data provider PitchBook.