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Chewing Gum Is Making a Comeback as Masks Come Off in the U.S.

Chewing gum, coming off a brutal year for retail sales, is back in demand as Americans start taking off their masks -- and don’t always like what they smell.

As restrictions ease and vaccination rates rise, U.S. gum sales have recently started rising, data from NielsenIQ show. The nascent turnaround follows two straight years of declines for the 12-month periods ended in May, a signal consumer behavior is slowly returning to normal.