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Advent Explores Options for Hair Care-Brand Olaplex

Cropped Hands Of Woman Removing Shampoo From Bottle In Bathroom

Photographer: Eva Blanco/ EyeEm/Getty Images 

Private equity firm Advent International is exploring options including a sale for its hair-care asset Olaplex, according to people with knowledge of the matter.

Advent is targeting a valuation of at least $1.5 billion for the business, one of the people said, asking not to be identified discussing private information. The buyout firm could also opt to take Olaplex public through an initial public offering, the people said.