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NCAA Sets National Rules for Athletes to Profit Off Images

  • Policy lets students earn money from social media, autographs
  • Organization was under pressure from states moving on issue
Bloomberg business news
Top NCAA Athletes Get a Step Closer to Making Big Money
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The National Collegiate Athletic Association adopted a stopgap policy that lets student athletes earn money from activities like social-media posts and autograph signings, reversing decades of restrictions.

The NCAA’s governing bodies on Wednesday approved the interim policy for athletes in all 50 states and across all three divisions. The organization rushed to come up with a solution just before new rules were set to take effect in at least 10 states.