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United Goes All-In on Premium Flyers With 270 Jets, Upgrade

  • Airline buys 200 Boeing Max planes, 70 Airbus A321neo aircraft
  • Purchase valued at about $15 billion, according to Cirium data
Boeing's Largest 737 Max Jet Takes First Flight
Photographer: Chona Kasinger/Bloomberg
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United Airlines Holdings Inc. is overhauling its fleet with the biggest jetliner order in company history and an ambitious upgrade for its aircraft cabins, bolstering a push to appeal to more travelers willing to pay for pampering.

The airline agreed to buy 200 Boeing Co. 737 Max jets and 70 Airbus SE A321neo planes, a deal valued at about $15 billion based on estimates by aircraft appraiser Ascend by Cirium. Those planes and other United single-aisle jets will get a revamped cabin with seat-back screens and larger overhead bins, according to a company statement Tuesday.