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EU’s Google Ad Tech Probe Strikes at Heart of Business Model

  • Officials suspect unfairly favors own ad tech products
  • Google’s plan to phase out some ad cookies also under scrutiny
Inside The 2020 CES Event

Photographer: David Paul Morris/Bloomberg

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Google faces a sweeping European Union probe into its advertising technology, a move that strikes at the heart of the tech giant’s business model.

The European Commission said Tuesday its new confrontation with the Alphabet Inc. unit will focus on concerns the company may be illegally favoring its own online display advertising technologies, squeezing out rivals.