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Tag Heuer CEO Arnault Sees This Year’s Sales Reaching 2019 Level

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Tag Heuer CEO Expects Sales to Recover to 2019 Levels

The CEO of Tag Heuer -- the maker of luxury watches beloved by athletes -- expects sales to recover to 2019 levels this year after last year’s pandemic shock.

The forecast of the brand owned by luxury group LVMH comes as the industry became more polarized amid lockdowns last year. The largest privately-owned timepiece brands such as Rolex outperformed, whereas lower-priced brands such as Swatch suffered more, according to a March report by Vontobel. Tag Heuer ranked at ninth in terms of sales in this same report.