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OnlyFans Seeks New Funding at Valuation Above $1 Billion

  • Company looks to become more of a mainstream media site
  • Five-year-old startup has its roots in adult entertainment
Photographer: Jakub Porzycki/NurPhoto/Getty Images

OnlyFans, a site where celebrities and adult-film stars charge admirers for access to videos and photos, is in talks to raise new funding at a company valuation of more than $1 billion, according to people with knowledge of the matter.

The startup, which is profitable, is working with an adviser to solicit interest from investors, said one of the people, who asked not to be identified because the discussions are private. The idea is to find backers who can help it become more of a mainstream media platform and lessen its reputation for porn.