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Business Schools Will Use Zoom Long After the Pandemic Is Over

The video app has become key for teaching, guest visits, and lifelong learning.

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Illustration: Nichole Shinn

When pandemic lockdowns cut face-to-face contact, business schools—much like the companies they supply with newly minted MBAs—turned to Zoom. The shift online for learning, guest visits, and keeping in touch with alumni has proved fruitful. “You get to create a hybrid environment where some people can join by Zoom and others are staying in person,” says Ilian Mihov, dean of Insead, in Fontainebleau, France. Here are ways Zoom is going to stick around at B-schools for years to come.

Before the pandemic, Oxford Saïd Business School would run a three-week immersive face-to-face program for executives to study best business practices. It rapidly retooled the course to move online—and now has participants from 23 countries who never physically met before interacting with one another.