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Blue Origin Auctions Seat on Bezos Rocket for $28 Million

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WATCH: Bloomberg Technology’s Emily Chang on New ShepardSource: Bloomberg)

Blue Origin raised $28 million by auctioning a seat to accompany founder Jeff Bezos on a July 20 rocket ride –- the first time the company will carry people to space.

The identity of the winner won’t be revealed for a few weeks, Blue Origin said Saturday. The day’s live auction followed weeks of online bidding with more than 7,000 submissions from people in 159 countries. Bezos’s brother, Mark, will also make the trip.