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TikTok Charges Up to $2 Million a Day for Top Advertising Spots

The social-media video app will charge more than $2 million for some one-day ads

Photographer: Brent Lewin/Bloomberg

TikTok is selling its most valuable real estate for $2 million. 

The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.