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Apple Hires Former BMW Executive for Its Rebooted Car Project

  • Ulrich Kranz also co-founded autonomous auto startup Canoo
  • Apple is in early stages of building self-driving vehicle
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Apple Hires Former BMW Executive to Lead Car Project

Apple Inc. has hired Ulrich Kranz, a former senior executive at BMW AG’s electric car division, to help lead its own vehicle efforts, according to people familiar with the situation.

The technology giant hired Kranz in recent weeks, about a month after he stepped down as chief executive officer of Canoo Inc., a developer of self-driving electric vehicles. Before co-founding Canoo, Kranz was senior vice president of the group that developed the i3 and i8 cars at BMW, where he worked for 30 years.