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DAZN Rejects $609 Million Bid by Sky to Share Soccer TV Rights

  • The streaming company wants to keep its broadcasts exclusive
  • DAZN beat Sky in March for rights to Italy’s top soccer League
Serie A soccer GETTY sub
Photographer: Francesco Pecoraro/Getty Images

DAZN Group Ltd., the online sports broadcaster, rejected a multimillion-euro offer from Comcast Corp.’s Sky service to share TV rights to Italy’s top soccer league Serie A, home to players including Cristiano Ronaldo and Zlatan Ibrahimovic, people familiar with the matter said.

Sky on Wednesday offered to pay 500 million euros ($609 million) to keep the DAZN app on its set-top box, as well as on the satellite service, said the people, who asked not to be identified discussing private deliberations. DAZN, pronounced Da Zone, rejected the idea.