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Xi Seeks ‘Lovable’ Image for China in Sign of Diplomatic Rethink

  • Country must ‘expand its circle of friends,’ president says
  • China has used a tough diplomatic approach in recent years
Bloomberg business news
WATCH: China’s Xi urged senior Communist Party leaders to create a “trustworthy, lovable and respectable” image for the country. Tom Mackenzie reports.(Source: Bloomberg)
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President Xi Jinping urged Chinese officials to create a “trustworthy, lovable and respectable” image for the country, in a sign that Beijing may be looking to smooth its hard-edged diplomatic approach.

Xi told senior Communist Party leaders Monday that the country must “make friends extensively, unite the majority and continuously expand its circle of friends with those who understand and are friendly to China,” according to the official Xinhua News Agency. Beijing needed “a grip on tone” in its communication with the world, and should “be open and confident, but also modest and humble.”