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StarNews Orange Deal Lets African Celebrities, Fans Connect

  • Celebrities and influencers to cash in on fan interactions
  • Congolese singer-songwriter Fally Ipupa made $100,000 in 2020
    
Photographer: Balint Porneczi/Bloomberg
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An Africa-focused platform that allows fans to directly interact with celebrities for a fee is teaming up with France’s Orange SA to reach millions of people on the continent and help artists monetize their fan base.

StarNews Mobile, which operates a similar model to Cameo in the U.S., allows famous people to converse with and send mobile videos to their fans. For Orange, the deal will enable the carrier to provide additional content to customers across its 15 African markets.