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Google, Shopify Extend Ties in Commerce Blitz Against Amazon

  • Sellers on Square, GoDaddy will get access to Google features
  • Marriage of Google and Shopify centers on two executives
Photographer: Andrew Harrer/Bloomberg

Google is pushing further into e-commerce with new tools and partnerships with Shopify Inc., Square Inc. and others to gin up more shopping on the search giant’s web properties -- and very much not on Inc.

Alphabet Inc.’s Google announced Thursday that merchants using Square, GoDaddy Inc. and WooCommerce will be able to sell products more easily on Google search, Maps and YouTube. Last week, Google introduced that feature for Shopify merchants and is now adding the Canadian company’s payments product, Shop Pay, as an option for consumers. Google also plans to display buying options more prominently on its sites, adding even more ways to turn it into an e-commerce bazaar.