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Ferrari Pitches $500,000 Hybrid Supercar as a Bargain for Daily Driving

The 2021 Ferrari SF90 Stradale Hybrid is fast, powerful, and fun. Just don’t try to change the radio station. 

The 2021 Ferrari SF90 Stradale hybrid is the company’s most powerful series production car. 

The 2021 Ferrari SF90 Stradale hybrid is the company’s most powerful series production car. 

Photographer: Hannah Elliott/Bloomberg

The main thing Ferrari will tell you about the 2021 Ferrari SF90 Stradale is how much of a bargain it is.  

The arithmetic requires some squinting around the edges of elitism and a healthy injection of relative logic. It goes like this: The two-door coupe is the second hybrid from Modena, Italy’s crown jewel, the first being the La Ferrari of 2013. That car, which had 950 horsepower, cost more than €1 million ($1.2 million) when it debuted, and examples today sell for $4 million (and an additional million for the convertible version). The new SF90 Stradale, with 986 horsepower, starts at the breezy bargain basement price of $507,300. (One fine distinction: The SF90 is a plug-in hybrid, while the LaFerrari does not plug-in.)