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Snap, Rivals Power AR Advertising Boom to Woo Homebound Shoppers

American Eagle, Zenni Optical among retailers adopting augmented reality

American Eagle’s AR connected lens on Snapchat.

American Eagle’s AR connected lens on Snapchat.

Source: Snap Inc.

When American Eagle Outfitters Inc.’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on an emerging tool for reaching customers: augmented reality.

Suffering from declining sales and mulling store closings, the retailer turned to Snap Inc.’s popular Snapchat video-sharing app to connect with teenagers who could no longer frequent the malls that make up American Eagle’s main business.