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Noom Gets Silver Lake Backing Ahead of Potential IPO

  • Noom has met with advisers for listing this year or early next
  • Existing investors also include Sequoia and Serena Williams

Noom Inc., an app marketed to aid weight loss by building new habits, received funding from private equity firm Silver Lake ahead of a planned public listing, according to people with knowledge of the matter.

The company reached a value of about $4 billion in the funding round, which also included other investors, according to one of the people.