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YouTube Puts $100 Million Into Creator Fund to Rival TikTok

  • Google unit announces a new way for video makers to cash in
  • Social media competitors bid for stars in short-form video
Bloomberg business news
How TikTok Is A New Career for Millennials and Gen-Z

YouTube said it’s starting a $100 million fund for creators of video Shorts, the company’s feature that rivals TikTok. In a departure for the online video giant, creators will be paid based on viewership and engagement rather than advertising revenue.

In addition, YouTube is opening the fund to any video maker on its site who follows its guidelines, not just those eligible for the advertising program, the company said Tuesday in a blog post.