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Apple Pushes Second Ad Slot to App Store, Expanding Business

Apple Ups U.S. Investments Over Five Years To $430 Billion

Photographer: David Paul Morris/Bloomberg

Apple Inc. rolled out a second advertising slot to the App Store, adding another potential revenue generator for its niche ads business.

The company launched a new position for a paid advertisement on the App Store’s Search page, which will pop up at the top of the suggested apps list. Previously, developers could bid for an ad for specific terms within the search results themselves.