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Hospital-Bashing Ads Will Fan Pricing Gripes During Biden Speech

  • Cynthia Fisher-backed group aims to pressure administration
  • Power to Patients seeks compliance with Trump price rule
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Photographer: Stefani Reynolds/Bloomberg

Television ads starring Susan Sarandon will air Wednesday during coverage of President Joe Biden’s address to Congress, aimed in part at pressuring the administration to force hospitals to comply with new rules requiring them to reveal their prices.

The ads also star actress Cynthia Erivo and artist Shepard Fairey. They first aired during the Academy Awards broadcast on Sunday, sponsored by a group called Power to the Patients whose backers include former biotech entrepreneur Cynthia Fisher.