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Millennials Are Buying More and More Chickens

Half of the 11 million birds sold by Tractor Supply in 2020 went to new customers.

A certified organic farm in Sheffield, Illinois.

A certified organic farm in Sheffield, Illinois.

Photographer: Daniel Acker/Bloomberg

Here’s the latest market that Millennials are disrupting: Chickens.

On the company’s latest earnings call, Tractor Supply Co. Chief Executive Officer Hal Lawton talked about new buyers for poultry in response to a question from Baird’s Peter Benedict.