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Manhattan Developer Ramps Up Perks to Sell Last Few Condo Units

  • Toll offers to cover renters’ moving costs, lease penalties
  • Builders trying to sell out before market gets more saturated
121 E. 22nd St.
121 E. 22nd St.Source: Toll Brothers

Commit to buy a condo at one of Toll Brothers Inc.’s Manhattan towers, and the company will pay to break your apartment lease. Agree to tour a unit at the builder’s Tribeca project, and they’ll send a car to get you.

As New York condo developers struggle to attract buyers amid mounting competition, Toll is getting creative. It’s reaching out to renters as a potential new source of demand and rolling out some unusual perks at buildings where a majority of the apartments have already sold.