Commit to buy a condo at one of Toll Brothers Inc.’s Manhattan towers, and the company will pay to break your apartment lease. Agree to tour a unit at the builder’s Tribeca project, and they’ll send a car to get you.
As New York condo developers struggle to attract buyers amid mounting competition, Toll is getting creative. It’s reaching out to renters as a potential new source of demand and rolling out some unusual perks at buildings where a majority of the apartments have already sold.