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NYC to Launch $30 Million Tourism Marketing Campaign in June

  • “NYC Reawakens” advertising blitz to bring visitors to city
  • City expects 36 million visitors in 2021, half of 2019 record
Manhattan As New York City Coronavirus Deaths Near 2,000
Photographer: Jeenah Moon/Bloomberg
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New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy.

“We are open for business,” de Blasio said Wednesday on a briefing. “There’s only one New York City.”