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The Carbon Market Gold Rush in American Agriculture

Agriculture accounts for 10% of U.S. greenhouse gas emissions. Industry giants and startups are setting up carbon credits as Biden's Green plan gains momentum.

A tractor applies fertilizer to acres of lettuce at a farm in Belle Glade, Florida.
A tractor applies fertilizer to acres of lettuce at a farm in Belle Glade, Florida.Photographer: Mark Elias/Bloomberg

President Joe Biden’s green push is fueling a gold rush across America’s farm country as companies seek to profit from a nascent market for pollution offsets.

Butter maker Land O’Lakes and agri-tech firms Indigo Ag and Nori LLC have all set out to sell carbon credits, produced when farmers adopt practices that reduce emissions. And more are moving in, with non-profit group Ecosystem Services Market Consortium — supported by Cargill Inc., General Mills Inc. and McDonald’s Corp. — planning to launch a national carbon market by 2022.