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JBS Expands Plant-Based Food Products With Vivera Acquisition

  • Company signs binding proposal to buy meatless producer
  • Meat giant will pay 341 million euros to buy Dutch company
A Vivera food truck at Southbank, London. 

A Vivera food truck at Southbank, London. 

Photographer: David Parry/PA Wire/Getty images

JBS SA, the world’s largest meat supplier, said it signed a binding proposal to acquire Dutch plant-based food producer Vivera BV, expanding its presence in the fast-growing segment.

The company plans to pay 341 million euros ($408 million) for Vivera, which has three facilities in the Netherlands and a research center, according to a filing to Brazil’s securities regulator. Vivera, which has about 80 million euros in revenue, has a portfolio of 50 different food items and sells its products in 25 European countries.